For South African Business Owners Who Are Sick Of Chasing Customers, Competing On Price And Paying For “Exposure”…

FROM THE AUTHOR OF “MAKE THEM COME TO YOU”

Give Me 7 Days And I'll Turn Your Business Into The One Your Best Customers Go Looking For

Not with ads. Not with posting. Not with an agency. With three decisions — written down and tested on five real buyers — that turn your business from the one that chases into the one that gets found. 45 minutes a day. Before you spend another rand on marketing.

Inside the 7-Day Customer Magnet Build:

  • The 10-minute “starving crowd” test that tells you whether your market can ever make you money — or whether you've been fishing in a bath

  • Why the words “quality”, “professional” and “trusted” on your website are actively costing you jobs — and the 13 questions that replace them with something no competitor can copy

  • The one sentence that ends price-shopping, because there's suddenly nothing to compare you to

  • How to make choosing you safer than doing nothing — the difference between a quote and a sale

  • The five phone calls that will tell you more about your market than a year of boosted posts

  • Why the business that “doesn't need to advertise” isn't lucky — and the three things its owner decided that you haven't. Yet.

Make Them Come To You: 10,000+ copies sold · rated 4.6/5 by 1,000+ readers

You Know That Business Everyone Recommends? The One That “Doesn't Need To Advertise”?

There's one in every town. The plumber with a three-week waiting list. The physio you have to be referred to. The accountant who turns clients away. They don't boost posts. They don't quote against four other people. The right customers just… arrive.

Everyone says they're lucky. They're not. They made three decisions, years ago, that you haven't made. We'll get to those in a minute.

First, let's talk about your Sunday night.

You boost the post. R300. Monday morning: 41 likes, two of them family, one of them a competitor. Tuesday a quote request comes in and you give it an hour of your evening. Then nothing. Thursday they “went with someone a bit cheaper”. Friday your accountant asks what the marketing line is actually doing.

So you try something else. A new website. An agency that talks about “brand awareness”. A course on Facebook ads. Each one costs more than the last, and each one lands on the same problem: when a stranger finally looks at you, there's nothing there that makes them pick you. So they pick on price. Or they don't pick at all.

That's Chase Marketing. Paying strangers to notice you, then hoping. And here's the part nobody tells you: chasing gets more expensive every single month, because the ads cost more, the feed gets louder, and every business in your category is now posting the same three words about itself.

Chase Marketing

  • You go to them. Every month. At a rising price.

  • Your message is whatever the ad guy wrote this week.

  • Quotes are a lottery. Price is the only tie-breaker.

  • Stop paying, and the phone stops the same day.

The Customer Magnet

  • They come to you — because you are obviously for them.

  • One message, in your words, that nobody else can say.

  • An offer where choosing you is safer than not choosing.

  • Ads become optional. When you run them, they pay.

It's Not Your Fault. You Were Sold The Engine Backwards.

Think about who's been teaching you marketing. Agencies. Ad platforms. Course sellers. Every one of them makes money on the expensive part: traffic, funnels, retainers, ad spend. Nobody can charge you R15,000 a month to decide who your customer is. So nobody sold you that. They sold you the amplifier and skipped the thing it's meant to amplify.

In Make Them Come To You I map the whole engine — nine phases, in the order they have to happen. Look where the money you've spent so far went:

Phases 1 to 3 are the magnet. Phases 4 to 9 are the amplifier. Every rand you've ever spent on “marketing” went into the amplifier. Turn up an amplifier with nothing plugged in and all you get is noise — and a bigger bill.

THE THREE DECISIONS

What The Business Everyone Recommends Decided — That You Haven't

Go back to the plumber with the waiting list. Whether he knows it or not, three things are true about his business. He serves one kind of customer and everybody knows who. He says one thing about himself that nobody else in town can say. And when you hire him, the risk is on him, not on you.

Market. Message. Offer. That's the magnet. Get those three written down — actually written, tested on real buyers, not floating around in your head — and the chasing stops being necessary. Everything else in marketing is just turning the volume up on those three decisions.

The 7-Day Customer Magnet Build hands you the exact worksheets to make them:

Decision 1: The Starving Crowd

Not “anyone who needs a plumber”. One buyer, in one moment, with a problem they're already trying to solve and the money to solve it. The Dream Buyer Canvas finds them; the six demand signals prove they can carry a business. Most owners discover here that they've been selling to the wrong person for years — and that the right one was closer than they thought.

Decision 2: The Message Only You Can Say

Answer 13 questions about your own business and a message falls out the other end that your competitor can't paste onto his website — because it isn't true of him. Four lengths, from a single line to a paragraph. This is the sentence that ends price-shopping.

Decision 3: The Offer That Makes “No” Feel Stupid

Package the result, not the list of what you do. Then take the one risk your buyer is actually afraid of and put it on your side of the table, in a guarantee your operation can honestly keep. When choosing you is safer than doing nothing, quotes stop going quiet.

“The business that has a starving crowd, a message only it can say and an offer that makes choosing it safer than not choosing — that business never has to chase. Everything else is amplification.”

— John Floor, Make Them Come To You

Letter from the author

I'm John Floor, founder of Brass Balls Marketing and the author of Make Them Come To You — the no-B.S. guide to flooding a business with customers who pay, stay and refer. Ten thousand-plus copies sold. Rated 4.6 out of 5 by more than a thousand readers.

I didn't start clever. I bought every tactic the gurus were selling — the ads courses, the funnel software, the “brand” agency — and I chased for years before I stopped and asked why the businesses that never advertised were the busiest ones in town. The answer was the three decisions on this page. Direct response marketing has known it for a hundred years: market first, then message, then offer. Then, and only then, spend.

The three worksheets in this kit are the ones the book is built on. If you've read it, you've seen them. Here they're pulled out, put in order, and turned into a week you can actually finish.

Seven Days. One Decision A Day. Nothing To Figure Out.

You don't watch 40 hours of video and hope. Every morning for a week an email lands with one instruction: open this, decide this, write it here. 45 to 60 minutes. By tomorrow night the first decision exists on paper. By day seven all three do — and they've been tested on five real buyers.

  • Day 0 — Start. 15 minutes. Pick your track, set your baseline.

  • Day 1 — Person. Your Dream Buyer, in writing. First win.

  • Day 2 — Demand. Six signals that prove they can pay.

  • Day 3 — Opportunity. Their old path, your new one, the bridge.

  • Day 4 — USP. Thirteen questions in, one message out. Four lengths.

  • Day 5 — Offer. Result, delivery, price — packaged.

  • Day 6 — Risk. The one guarantee you can honestly keep.

  • Day 7 — Validate. Five conversations. Then the Foundation Brief.

“Do not build traffic or funnels until the Market–Message–Offer foundation passes its check.”

“But If I Pick One Customer, Won't I Lose All The Others?”

That's the fear that keeps most owners chasing. Let's deal with it honestly, because there is a real downside to a magnet: it repels as well as attracts. Some people who might have phoned you won't.

Here's who they are: the price-shoppers. The ones who wanted it done yesterday for half the money. The ones who take an hour of quoting and vanish. The ones you dread when their name comes up on the phone. A magnet doesn't cost you customers. It costs you those customers — and hands you the ones who pay on time, say thank you and send their friends.

And no, this isn't arrogance. Every business you admire did it. The specialist charges more than the GP. The wedding photographer out-earns the “I shoot everything” photographer. Choosing your customer isn't turning business away. It's the most responsible decision you'll make this year — for your margins, your staff and your Sunday nights.

Why This Is The Year The Magnet Beats The Megaphone

Open your feed. Every business in your category is now posting. Most of it is written by the same AI tools, so it all says the same thing in the same voice — “trusted”, “quality”, “passionate about”. The volume has gone up and the meaning has gone to zero. In a market where everyone sounds identical, the one business that is unmistakably for someone wins by default. That's not a trend you have to catch. It's a gap you get to walk into.

There's a second reason, and it's about you. Every month you keep chasing, you pay twice: once for the ads, and once for the buyer who went with someone cheaper because you gave them nothing else to compare. That second cost never shows up on a statement. It's the biggest line you've got.

“I'll do it in the quiet season” is how the roller-coaster stays a roller-coaster. Seven days. Forty-five minutes at a time. Start tonight and Day 1 is done before tomorrow's dinner.

Here's Everything You Get In The 7-Day Customer Magnet Build

The 7-Day Customer Magnet Build

5 modules, 11 lessons, 3 milestone decisions. The Market → Message → Offer sequence in the order it has to happen — with a finished, written decision at the end of every day.

R1,997

The Dream Buyer Canvas + Starving Crowd Scorecard

Find the one buyer worth chasing, then score six demand signals to prove they can carry a business. Ends “sell to everyone” for good.

R497

The 13-Question USP Builder

The tool the book is built on. Thirteen questions in, one message out that a competitor cannot copy. Four lengths, from a single line to a paragraph.

R997

The Irresistible Offer Builder

Package a result instead of a list. What changes, what's included, what effort is removed, what it costs — on one page.

R497

BONUS #1 The Killer Guarantee Playbook

Kills the belief “my customers won't take the risk on me”. Choose the one risk you can honestly remove — and make choosing you safer than doing nothing.

R497

BONUS #2 Day 0–7 Implementation Emails

Kills the belief “I won't finish”. One email a day, one instruction, one decision. Nothing to schedule, nothing to figure out.

R297

BONUS #3 The 5-Conversation Validation Script + Foundation Brief

Kills the belief “it won't work in my market”. Five real conversations before you spend a rand — and the one-page brief every future ad, page and email gets checked against.

R497

Total value: R5,279

Obviously I'm not going to charge you R5,279. But think about it for a second. If all this did was stop one quote a month going to the cheaper guy — what's that worth? If all it did was let you turn off one ad that isn't working? If all it did was give you the sentence you say when someone asks “so what do you do?” — and they say “oh, I need that”?

Your investment today:

R497

One payment. About R71 a day for the seven days it takes. Less than one month of boosting posts that land on nothing.

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Why R497 And Not R4,997?

Because this is the front door. The Customer Magnet is Phases 1 to 3 of a nine-phase engine. Once your magnet is built and you've watched five real buyers lean in, you're going to want the amplifier — the traffic, the funnels, the follow-up — and that's a bigger conversation for later. I'd far rather earn that trust for R497 than sell you an amplifier for something that doesn't exist yet. Which, if you're honest, is what everyone else has been doing.

The 30-Day “Keep The Worksheets” Guarantee

Do the seven days. If at the end you don't have a Dream Buyer, a message and an offer you'd happily put your name on — or if you simply decide it wasn't worth every cent — send one email to support@brassballs.co.za within 30 days and I refund the full R497. No forms. No “are you sure”. And you keep every worksheet you've downloaded, with my compliments.

I can offer that because the worksheets do the work. Fill them in and the decisions come out. The only way to lose here is to not start.

The Three Reasons You Might Still Say No

I've been selling long enough to know that even after all of the above, most people won't buy. That bothers me, because I read the emails from the ones who do. So here are the three reasons I hear most — and my honest answer to each.

“I've bought marketing stuff before and never finished it.”

So has everyone reading this. That's why this isn't a course you watch — it's a week you do. One email a day. One decision. 45 minutes. Day 1 ends with something written down that didn't exist that morning, and once you've got one decision on paper the second is easier. If you still don't finish, the guarantee covers you and you keep the worksheets.

“I don't need theory. I need customers now.”

Agreed — and you're going to spend money on getting them next month whether you buy this or not. This decides whether that money lands on something that converts or on “trusted, professional, quality”. It's also not theory: Day 7 is five real conversations with buyers who match your Dream Buyer. That's not homework. That's lead generation.

“My business is different. This won't work in my industry.”

If you sell to people, the three decisions apply — a practice, a trade, a shop, an agency, a consultancy, a coach. What changes by industry is the answers, not the questions. And you don't have to take my word for it: you test all three on five real buyers before you spend a rand. If they don't lean in, you refine. If they do, you know.

Quick answers

How much time does it take?

Day 0 is 15 minutes. Days 1 to 7 are 45 to 60 minutes each, plus the five conversations. A day per working day gets you done in about a week and a half.

Do I need the book?

No. The kit stands on its own. If you have Make Them Come To You, this is Phases 1 to 3 pulled out and turned into a week of work.

Is this only for online businesses?

No. It's built for the South African service and local-business owner first. If a human being pays you, it applies.

How do I get access?

Instantly. Your login to the Brass Balls members area and your Day 0 email arrive within minutes of payment.

Chase, Or Be Found. Decide Tonight.

A week from now you can be the business with a starving crowd, a sentence nobody else can say, and an offer that makes “no” feel stupid — in writing, tested on five real buyers, ready to carry every ad, page and email you ever build.

Or you can boost another post and see what happens. You already know what happens.

P.S. Every rand you spend on marketing gets multiplied — or wasted — by three decisions you've never written down. Until you make them, every ad, every post and every quote is Chase Marketing, and chasing gets more expensive every month. The 7-Day Customer Magnet Build gets all three made, tested and on paper for R497, with a 30-day guarantee where you keep the worksheets even if you refund. Day 0 takes 15 minutes. Start it tonight.

P.P.S. If you're reading this thinking “my business is the exception” — that's the price-shopper's exact sentence, and it's why the business everyone recommends took your best customer last month. Five conversations will settle it either way.